FITFO. IN MOTION.

FITFO stands for Figure It The FK Out. It's not a slogan — it's the standard. The refusal to make excuses, the commitment to find solutions, the discipline to do the work even when no one's watching.

FITFO Athletics was founded in 2025 by Keola Heatherly and Christian Vasconcellos — two best friends from Hawaii who refused to settle for average apparel. Built without investors, without shortcuts, without excuses.

FITFO Athletics is headquartered in Las Vegas, Nevada, with brand roots in Hawaii.

Drop 1 is live on fitfoathletics.com. Join the list for 10% off your first order.

Our Drop 1 Logo Tee is built in the Signature Blend — a premium 70% cotton / 25% polyester / 5% spandex tri-blend with 4-way stretch, wrinkle-resistance, and a structured drape that holds shape through real laundry. True-to-size fit with our signature 31.5-inch drop-cut hem — 1.5 inches longer than conventional drop-cuts for deeper coverage through range of motion. Soft hand feel, clean drape, built to last.

FITFO is for four kinds of people: Lifters who treat their body as their resume, Entrepreneurs building from nothing, Athletes who refuse second place, and The Disciplined who do the work when no one's watching.

Join the list — you get the go-live alert and 10% off your first order. No spam, no fluff, just what matters.

No. FITFO Athletics is self-funded by co-founders Keola Heatherly and Christian Vasconcellos. Direct-to-consumer on Shopify. No drop-shipping. We'd rather grow slower with full control than compromise the product to chase investor milestones.

Drop-cut is a t-shirt silhouette with four construction details: an elongated back hem (longer than the front), side slits for hip-range movement, a slightly boxier shoulder drape for a modern fit, and taller-than-standard neckline ribbing that holds structure. It reads premium and stays clean through reaching, bending, and training.

The Drop 1 tee fits true-to-size in a drop-cut silhouette. Length runs 31.5 inches (1.5" longer than conventional drop-cuts) with a boxier shoulder drape that reads current without being loose. Not slim-fit — you won't feel tight across the chest. Not oversize — you won't swim in it. Sizes S–3XL. If you're between sizes: size down for a more fitted look, up for relaxed.

Machine wash cold. Tumble dry low. No bleach. No ironing needed. The 70% cotton / 25% polyester / 5% spandex tri-blend holds shape through real laundry — the kind most tees can't survive.

Drop 1 is luxury everyday essentials — not a performance line. Built to look premium from the gym floor to the street, to hold shape through real laundry, to serve as a daily uniform. The FITFO performance line is Drop 2 — in development on a different engineered fabric system.

Drop 1 ships to all 50 United States and US territories. International shipping is not available at launch — we're focused on nailing US fulfillment from the Summer Showcase launch in Honolulu before expanding globally. Members on the email list will be first notified when each country opens up.

Standard US shipping: 3–7 business days after processing (2–5 business days to process). Expedited US shipping: 2–3 business days after processing. Free US shipping on orders $75 and above (merchandise subtotal, before tax).

30-day return window on unworn items with tags attached. Check the Size Guide on each product page before ordering.